IP Address Targeting

DFM Philly’s IP Address Targeting solution matches physical addresses to corresponding IP addresses in order to granularly target specific users.

We take:

  1. Your List of Addresses
    • Current customer list
    • Current prospect list
  2. DFM Philly matches target households with corresponding IP addressesMatch rate is about 50%
    • Match rate is about 50%
  3. DFM Philly sets personal privacy shield
  4. DFM Philly serves ads to users with IP address matches

Capture

Capture2

TARGETING TECHNOLOGY:

Leverage Direct Mail Lists

Geo-Location Technology creates customer profiles based on addresses

Privacy Sensitive

Specific, Granular Targeting

 

IP ADDRESS TARGETING BENEFITS:

One-to-One Matching

Engage current customers & ideal targets

High CTR